Using the Articles and News Release in Your Consultants Package

The consultants package comes with 22 articles (scroll down for list) on veterans benefits and other long term care issues that you can use for any purpose. You have our permission to edit these articles or retitle them and you may put your name on as author if you choose. You don't have to give the NCPC credit in any way. Also included is a news release that you can use to identify the fact that you offer a consulting service for veterans long term care benefits.

Here are some of the ways that you can use these articles.

• Email articles to existing clients
• Conduct a monthly email campaign to a list of opt-in recipients
• Release articles to a local newspaper or senior magazine
• Release articles to seniors publications
• Place articles on your personal blogs
• Provide an article section on your website to give your site more content
• start a blog and get a kickstart with already written articles

Articles can be a great way to generate phone calls for your services. Two of the articles that we recently produced on veterans benefits were picked up by publications in Portland, Maine and Richmond, Virginia. These were articles that we offered to the community in our bimonthly email newsletter to republish without copyright permission. The organizations that published these articles were area agencies on aging in these two specific areas. These agencies obviously wanted to get the information on VA Pension into the hands of seniors in their community because they felt it was important to their readers. In Portland, the article was published in a weekly newspaper -- "Keep Me Current" -- geared to community and aging services. In Richmond the article was placed in a quarterly Elder news publication -- "Mature Life" -- which is distributed in quantities of 15,000 copies to various locations in the community.

We didn't even know these articles had been published until we started getting numerous phone calls from Portland, Maine and from Richmond, Virginia. The agencies had put our phone number in the articles.

The Portland article has generated 18 phone calls but more still come in. The Richmond article was published in January of 2008 and we received roughly 25 phone calls. Unfortunately, we have no veterans consultants in either area to give these leads to and the best we could do was refer these people to the local regional office. You can appreciate that this was not a very good way to help them.

It is not our intent to generate third-party leads for you and the publication of these articles with our phone number was inadvertent and not planned. We want you to generate leads like this yourself. However, you can see the potential of getting articles of interest into local publications in your area. This is definitely something you should do.

The 22 articles vary in length from 250 words to the largest with 1200 words. The average length is 550 words. Below are the titles:

• What Is the Veterans Aid and Attendance Benefit?
• How a Veteran Qualifies for Aid and Attendance Income
• Using a Veterans Benefits Consultant to Obtain Long Term Care Benefits
• State Veterans Nursing Homes
• Special Provision to Allow High Income Veterans to Get Aid and Attendance Income
• Dovetailing Medicaid with Veterans Aid and Attendance Income
• Little-Known Government Program Pays the Cost of Elder Care
• Getting the Government to Pay Family Caregivers
• Veterans Service-Connected Disability Income Payments
• Veterans Long Term Care Benefits
• Long Term Care Benefits through Veterans Health Care
• What Is a Veterans Benefits Consultant?
• How the Claims Process for Aid and Attendance Works
• Understanding How Veterans Aid and Attendance Works with Medicaid
• Personal Care Arrangements to Pay the Cost of Home Care Services
• Long Term Care Income Benefit for the Surviving Spouse of a Veteran
• Importance of Correct Documentation in Obtaining Veterans Income Benefits
• Meeting the Asset Test for Veterans Aid and Attendance Income
• The Best Health Care System in America
• Grant Money from VA to Renovate the Veteran’s Home for Disability
• Enrolling in Veterans Health Care
• One Third of All Seniors Could Qualify for a Little-Known Veterans Income Program