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Search Engine Success of Our Provider Listings

About Our Current Listings

Google Survey of Search Engine Placement for Our Current Listings

Care Manager Survey

Elder Attorney Survey

Long Term Care Insurance Survey

Try It Yourself

 

About Our Current Listings

 

When we first started our web site 3 1/2 years ago it was simply to provide information and Internet links to the public. Over the years, a number of people requested to be promoted on our site and in September of 2004 we reorganized the site to provide for paid listings. Currently, we have 58 listing entities who have come to us primarily by requesting a listing and filling out a form on the web site.

 

We have tracked statistics on these listings for the past 12 months. On average, each of them has received at least 4 requests directly on their personal forms and we have given them on average 10 referrals from Internet users who have sent requests for service directly to us. In addition, each of them has received on average 931 visits to their personal web page over the past 12 months. With the launch of our new restructured site we will no longer solicit direct requests. We hope all of these inquiries will now go directly to our listing entities.

 

Over the past year it has been our intent to use the web site as a platform to launch the National Care Planning Council. As part of this launch we are making a major effort to encourage care service providers to become members in order to list on the sites. We feel our search engine relevance more than justifies the small membership fee. And by giving members quantifiable benefits right from the start, we are more likely to be successful in getting a larger number of people to join. It is important to offer a large number of service options for our users.

 

Up to this point we have not furnished our listing entities with any statistics. But beginning with the launch of the Council we will post these statistics monthly. Knowing your account number, you can see how many times your personal page was visited over the month. You should also expect to receive some direct requests on your personal request form.

 

 

Google Survey of Search Engine Placement for Our Current Listings

 

We used the paid listings over the past year to experiment with different ways to present our clients to the search engines in order to maximize a search for their services. We have finally hit on a system that works quite well and has been incorporated into a restructured web site that was launched on February 6, 2006

 

The data below represent a survey conducted on January 25, 2006 on Google for three categories of listings.

  • Care manager,
  • long term care insurance specialist and
  • elder attorney.

These three categories were restructured using our new presentation and uploaded to the server two weeks earlier. This was enough time for the Google WebCrawler to index these listings.

 

As good as they are, we expect our search results to dramatically improve this year due to a tremendous effort on our part to heavily promote our web site and as a result move your listings up in rank.

 

Please Note: When we mention a Google listing below followed by numbers, this refers to the placement of our web site after a Google search for a particular word string. #1 means our web site is the first listing on the left side out of possibly millions that are non-paid listing.

 

 

Care Manager Survey

 

We used three different search categories for care manager:

  • care manager,
  • geriatric care manager and
  • elder care manager.

The categories were combined into nine different combinations of search strings using state, city and city and state requests. This resulted in 90 unique search strings for each of our 10 care manager listings.

Here is a summary of those 90 searches and their ranking on Google. Details of the survey are presented in a section below. (Example: #1 means our listing came up number one on a search for hundreds of thousands or millions of instances of that search string request)

 

Results of search string combinations for care manager

 

Instances of #1 -- 37 out of 90 -- 41%

Instances of #5 or better -- 68 out of 90 -- 76%

Instances of #10 or better -- 80 out of 90 -- 89%

 

 

Elder Attorney Survey

 

We used three different search categories for elder attorney:

  • elder law,
  • elder attorney and
  • elder law attorney.

The categories were combined into nine different combinations of search strings using state, city and city and state requests. This resulted in 180 unique search strings for each of our 20 elder attorney listings.

 

Here is a summary of those 180 searches and their ranking on Google. Details of the survey are presented in a section below. (Example: #1 means our listing came up number one on a search for hundreds of thousands or millions of instances of that search string request)

 

Results of search string combinations for elder attorney

 

Instances of #1 -- 21 out of 180 -- 12%

Instances of #5 or better -- 106 out of 180 -- 59%

Instances of #10 or better -- 153 out of 180 -- 85%

 

 

Long Term Care Insurance Survey

 

We used only one search category:

  • long term care insurance.

This category was combined into three different combinations of search strings using state, city and city and state requests. This resulted in 102 unique search strings for each of our 39 long term care insurance listings.

 

Here is a summary of those 102 searches and their ranking on Google. Details of the survey are presented in a section below. (Example: #1 means our listing came up number one on a search for hundreds of thousands or millions of instances of that search string request)

 

Results of search string combinations for long term care insurance

 

Instances of #1 -- 36 out of 102 -- 35%

Instances of #5 or better -- 68 out of 102 -- 67%

Instances of #10 or better -- 82 out of 102 -- 80%

 

 

Try It Yourself

 

Go ahead and test our placement yourself. Using the principal search words such as care manager, elder care manager, geriatric care manager, elder law, elder attorney, elder law attorney and long term care insurance, add the additional location identifiers yourself for the areas listed below where we have web site listings for these providers. See for yourself what search ranking Google gives us. Look for the domain name "longtermcarelink.net". Example: "care manager Tennessee " or "care manager Memphis " or "care manager Memphis Tennessee "

 

Please Note: When we mention a Google listing below followed by numbers, this refers to the placement of our web site after a Google search for a particular word string. #1 means our web site is the first listing on the left side out of possibly millions that are non-paid listing.

 

Google search rank -- search strings sequence -- elder care manager -- state, city, city and state

 

Idaho , Boise -- #1, #1, #1 out of 281,000 searches

Massachusetts , Boston -- #4, #6, #3 out of 5,900,000 searches

Massachusetts , Worcester -- #4, #2, #1 out of 226,000 searches

New York , Manhattan -- #3, #1, #1 out of 595,000 searches

New York , Queens -- #3, #1, #1 out of 484,000 searches

New York , Bronx -- #3, #1, #1 out of 276,000 searches

New York , Staten Island -- #3, #1, #1 out of 190,000 searches

Oklahoma , Oklahoma City -- #1, #1, #1 out of 1,010,000 searches

Tennessee , Memphis -- #1, #2, #1 out of 528,000 searches

Texas , Houston -- #1, #8, #3 out of 1,040,000 searches

 

Google search rank -- search strings sequence -- geriatric care manager -- state, city, city and state

 

Idaho , Boise -- #1, #1, #1 out of 117,000 searches

Massachusetts , Boston -- #5, #5, #5 out of 1,370,000 searches

Massachusetts , Worcester -- #5, #1, #1 out of 68,400 searches

New York , Manhattan -- #6, #1, #1 out of 1,570,000 searches

New York , Queens -- #6, #1, #2 out of 138,000 searches

New York , Bronx -- #6, #1, #1 out of 98,700 searches

New York , Staten Island -- #6, #1, #1 out of 118,000 searches

Oklahoma , Oklahoma City -- #1, #1, #1 out of 399,000 searches

Tennessee , Memphis -- #1, #1, #1 out of 169,000 searches

Texas , Houston -- #3, #6, #3 out of 363,000 searches

 

Search strings sequence -- care manager -- state, city, city and state

 

Idaho , Boise -- #2, #1, #4 out of 2,830,000 searches

Massachusetts , Boston -- #4, (no listing), #4 out of 102 million searches

Massachusetts , Worcester -- #4, #5, #1 out of 1,910,000 searches

New York , Manhattan -- (no listing),

New York , Brooklyn -- (no listing), #3, #3 out of 142 million searches

New York , Queens -- (no listing), #6, #18 out of 4,270,000 searches

New York , Bronx -- (no listing), #2, #30 out of 2,200,000 searches

New York , Staten Island -- (no listing), #6, #8 out of 998,000 searches

Oklahoma , Oklahoma City -- #2, #10, #14 out of 15,900,000 searches

Tennessee , Memphis -- #5, #2, #5 out of 3,940,000 searches

Texas , Houston -- #3, #42, (no listing)

 

Search strings sequence -- elder law -- state, city, city and state

 

Arizona , Mesa -- #8 , #4, #2 out of 298,000 searches

Arizona , Phoenix -- #8 , #72, #65 out of 4,700,000 searches

California , Los Angeles -- #15 , (no listing), (no listing)

California , Indian Wells -- #15, #2, #2 out of 335,000 searches

California , Palm Desert -- #15, #3, #4 of 391,000 searches

California , Indio -- #15, #3, #3 out of 35,900 searches

California , Palm Springs -- #15, #2, #3 out of 390,000 searches

California , La Quinta -- #15, #3, #3 out of 57,300 searches

Florida , Fort Lauderdale -- #10, #13, #17 out of 340,000 searches

Florida , Miami -- #10, #3, #6 out of 804,000 searches

Florida , North Miami -- #10, #3, #4 of 867,000 searches

Florida , North Palm Beach -- #10, #4, #3 out of 501,000 searches

Georgia , Atlanta -- #4, #11, #5 out of 5,320,000 searches

Louisiana , Natchitoches -- #6, #4, #5 out of 34,500 searches

Louisiana , Alexandria -- #6, #17, #4 out of 188,000 searches

Louisiana , Shreveport -- #6, #16, #16 of 2,740,000 searches

New York , Syracuse -- #52, #13, #23 out of 323,000 searches

North Carolina , Raleigh -- #9, #10, #6 out of 5,100,000 searches

Texas , Houston -- #11, #4, #6 out of 1,220,000 searches

West Virginia , Charleston -- #7, #14, #8 out of 5,000,001 searches

 

Search strings sequence -- elder attorney -- state, city, city and state

 

Arizona , Mesa -- #2, #1, #2 out of 186,000 searches

Arizona , Phoenix -- #2, #7, #2 out of 2,390,000 searches

California , Los Angeles -- #6, #45, #40 out of 744,000 searches

California , Indian Wells -- #6, #2, #2 out of 152,000 searches

California , Palm Desert -- #6, #1, #2 out of 184,000 searches

California , Indio -- #6, #2, #2 out of 17,300 searches

California , Palm Springs -- #6, #1, #2 out of 213,000 searches

California , La Quinta -- #6, #2, #2 out of 25,000 searches

Florida , Fort Lauderdale -- #3, #4, #3 out of 207,000 searches

Florida , Miami -- #3, #2, #1 out of 514,000 searches

Florida , North Miami -- #3, #1, #1 out of 441,000 searches

Florida , North Palm Beach -- #3, #2, #2 out of 271,000 searches

Georgia , Atlanta -- #2, #1, #2 out of 2,580,000 searches

Louisiana , Natchitoches -- #2, #2, #2 out of 12,400 searches

Louisiana , Alexandria -- #2, #5, #3 out of 82,600 searches

Louisiana , Shreveport -- #2, #3, #2 out of 3,250,000 searches

New York , Syracuse -- #27, #7, #10 out of 121,000 searches

North Carolina , Raleigh -- #3, #1, #6 out of 3,590,000 searches

Texas , Houston -- #3, #1, #1 out of 732,000 searches

West Virginia , Charleston -- #7, #2, #2 out of 2,490,000 searches

 

Google search rank -- search strings sequence = elder law attorney/state, city, city and state

 

Arizona , Mesa -- #3, #1, #1 out of 181,000 searches

Arizona , Phoenix -- #3, #7, #5 out of 2,330,000 searches

California , Los Angeles -- #9, #9, #12 out of 701,000 searches

California , Indian Wells -- #9, #1, #1 out of 149,000 searches

California , Palm Desert -- #9, #1, #2 out of 182,000 searches

California , Indio -- #9, #1, #2 out of 19,700 searches

California , Palm Springs -- #9, #1, #3 out of 222,000 searches

California , La Quinta -- #9, #1, #2 out of 25,700 searches

Florida , Fort Lauderdale -- #3, #7, #3 out of 202,000 searches

Florida , Miami -- #3, #1, #1 out of 488,000 searches

Florida , North Miami -- #3, #1, #1 out of 420,000 searches

Florida , North Palm Beach -- #3, #1, #3 out of 265,000 searches

Georgia , Atlanta -- #2, #2, #2 out of 3,650,000 searches

Louisiana , Natchitoches -- #2, #5, #8 out of 26,000 searches

Louisiana , Alexandria -- #2, #18, #2 of the 1600 searches

Louisiana , Shreveport -- #2, #8, #9 out of 2,130,000 searches

New York , Syracuse -- #24, #7, #11 out of 200,000 searches

North Carolina , Raleigh -- #4, #7, #7 out of 3,490,000 searches

Texas , Houston -- #8, #1, #4 out of 835,000 searches

West Virginia , Charleston -- #4, #7, #6 out of 3,570,000 searches

 

long term care insurance search string sequence: state, city, city and state

 

Alabama , Tuscaloosa -- #5, #1, #1 out of 251,000 searches

Arizona , Phoenix-- #7, #8 , #8 out of 4,110,000 searches

Arizona , Mesa -- #7, #2, #2 out of 931,000 searches

California , San Jose -- #5, #2, #1 out of 5,590,000 searches

California , Laguna Niguel -- #5, #1, #1 out of 446,000 searches

California , San Diego -- #5, #3, #1 out of 12,000,001 searches

Colorado , Denver -- #8, #8, #3 out of 3,250,000 searches

Florida , Fort Lauderdale -- #28, #1, #1 out of 1,170,000 searches

Florida , St. Petersburg -- #28, #1, #1 out of 1,190,000 searches

Florida , Tampa -- #28, #1, #1 out of 3,330,000 searches

Idaho , Boise -- #5, #1, #1 out of 637,000 searches

Illinois -- #10 out of 23,700,000 searches

Indiana , Indianapolis -- #9, #5, #3 out of 1,690,000 searches

Iowa , Des Moines -- #6, #2, #3 out of 918,000 searches

Kansas , Wichita -- #27, #1, #1 out of 3,140,000 searches

Louisiana , Natchitoches -- #5, #1, #1 out of 57,200 searches

Louisiana , Alexandria -- #5, #3, #1 out of 598,000 searches

Louisiana , Shreveport -- #5, #2, #1 out of 386,000 searches

Maryland , Arlington -- #4, #2, (no such listing)

Maryland , Bethesda -- #4, #2, #1 out of 2,230,000 searches

Massachusetts , Boston -- #15, (no listing), #8 out of 19,400,000 searches

Michigan , Detroit -- #90, #1, #1 out of 1,620,000 searches

Minnesota , St. Paul -- (no listing), #2, #3 out of 2,490,000 searches

Nebraska , Omaha -- #7, #18, #6 out of 848,000 searches

New Jersey , Princeton -- (no listing), #3, #1 out of 1,480,000 searches

New Jersey , Cherry Hill -- (no listing), #1, #2 out of 546,000 searches

New Jersey , Somerville -- (no listing), #1, #1 out of 165,000 searches

New York , Syracuse -- #31, #2, #1 out of 956,000 searches

Oklahoma , Tulsa -- #7, #1, #1 out of 693,000 searches

Oregon , Portland -- #6, #3, #1 out of 1,690,000 searches

South Dakota , Aberdeen -- #10, #1, #1 out of 206,000 searches

Tennessee , Memphis -- #9, #2, #1 out of 1,100,000 searches

Utah , Salt Lake -- #7, #1, #1 out of 1,560,000 searches

Virginia , Roanoke -- #9, #2, #2 out of 405,000 searches

Our Three Web Sites:

| Long Term Care Link | National Care Planning Council |
| Guide to Long Term Care Planning |

The National Care Planning Council is a nationwide alliance of eldercare experts, advisers and providers who promote and support long term care planning. Please contact us at inquiry@longtermcarelink.net or call 801-298-8676

Copyright 2006, all rights reserved