Become a State Council Director

September 30, 2008 - By the NCPC

State Councils are divided up into a number of service areas each of which is overseen by a Director (Service areas are assigned by the National Council).

Becoming a State Council Director has its rewards. First of all, the director can benefit financially by providing his or her services to a larger number of families needing help with eldercare. Secondly, the director can derive satisfaction from helping desperate caregivers who are in crisis mode and who are trying to find eldercare services or advice for their loved ones.

You put together your own team of Eldercare professionals whose marketing and promoting efforts will result in not only providing services in the community but in producing increased business and financial success for the Council Directors and members.

For a brief description of what we are looking for in a director and a service area please read: The State Care Planning Council Concept (pdf).

By promoting both the veterans aid and attendance benefit and the process of helping people with long-term care problems, a Council Director is able to find a large number of people to present his products or services to.

The director is in charge of a team of care providers and advisers who help solve elder care problems through a one-stop shopping concept.  This team approach to solving long-term care problems allows for a wide variety of exciting marketing strategies in the community.  These strategies would not be available to a single individual offering his or her services exclusively.

To see an example of an operating State Care Planning Council please go to www.careutah.com

CALL US AT   800-989-8137  FOR MORE DETAILS

Here is a list of some of the marketing support and strategies we provide our directors.

• Scores of Monthly, State Care Planning Council Website Inquiries for Help
• Community Organization Networking Referrals
• Marketing the Concept of Team Planning
• The Exciting New Strategy of Awareness Marketing
• “About the Council” Presentations
• 11 Different and Unique Service Provider Presentations
• Veterans Benefits Presentations
• Putting Together Custom Presentations
• Brown Bag Lunch Presentations at Employer Worksite Locations
• Over 200 Ghostwritten Articles and News Releases in Your Package
• Enhanced Member Websites
• Website Automatic Twice-a-Month Article Updates for Email Campaigns
• Once-a-Month Email Article Campaign for Worksite Presentations
• Once-a-Month Email Article Campaign to Centers of Influence
• Email Campaign to Existing Clients or Potental Clients
• Color Brochures in Your Package
• Using the "Community Eldercare Resources" Booklets in Your Package
• Networking with other Council Members
• Search Engine Optimization Strategies
• Media Advertising and Direct Mail Advice

Directors also need to think outside of the box with the veterans benefit and reach out to healthy veterans as well.  We estimate at least 40% of all seniors are veterans.  This also means you don't have to concentrate your marketing efforts on assisted living, home care agencies or nursing homes.  You can market anywhere where you can reach veterans.  For instance, you can do worksite presentations for the employed children of veterans.  You can do presentations in retirement communities, for church groups, senior centers and so on.